Turistično društvo Golica
The Golica Tourist Association has long been the driving force behind tourism in Planina pod Golico. The association’s activities date back to 1935, when the Sveti Križ nad Jesenicami Foreign Travel Association was founded. The association operated until the end of 2025.
The association organized a series of cultural and entertainment events that became traditional and increasingly popular. The most famous was the Miss Daffodil pageant, held during the blooming season of the daffodils. The organization of the event was taken over by the Municipality of Jesenice and the Planina pod Golico Volunteer Fire Department.